Marketing Events/
Three Trips to Remote Parts of the World - Samsung Camera Presentation!
When: 03.03.10
Where: Swissotel, Moscow
Three Trips to Remote Parts of the World - Samsung Camera Presentation!
Task
TO WORK OUT A VIVID IDEA TO INTRODUCE THE PRODUCT TO THE RUSSIAN MARKET.
To create a strong informational occasion and attract attention of the media to the product.
Number of guests: 80
Concept
TREE BRIGHT TRIPS WITH SAMSUNG CAMERAS.
A theme of a photo trip to distant quarters of our planet became the idea of the presentation. Three famous photographers from three leading editions devoted to digital equipment or traveling went to different parts of the world to test the camera and tell all Russian customers about their experience. One of the main parts of of the presentation was a photo exhibition. There guests could enjoy the best pictures taken in Africa, on Elbrus and on the Galapagos Islands.
Details
EXPOSITION. PHOTO REPORT.
The presentation included photos reports and stories of the photographers about their experience and impression of the product.
