Marketing Events/
Thriller in Style of Stephen King - New Video Game Alan Wake Presentation!
When: 12.05.10
Where: The Starlight Restaurant
Thriller in Style of Stephen King - New Video Game Alan Wake Presentation!
Task
TO PRESENT NEW VIDEO GAME IN UNUSUAL FORMAT.
To work out a concept reflecting the peculiarity of the game.
To organize an unusual event for the experienced audience.
To provide the event with entertaining program, decorations and technical support.
Number of guests: 50
Concept
ALAN WAKE THRILLER.
The game presentation was held in a thriller style. The program was based on the plot of the game itself.
Details
RARITY. POSTERS INSTEAD OF WINDOWS. CHARACTERS` COSTUMES.
The event was organized in a room without windows. So instead the venue was decorated by posters in the format of windows into other reality. There were famous books by Stephen King on tables. Especially for the event old typewriter was used to symbolize the process of thriller masterpieces creation. The guests had costumes of computer and video game characters on.
