Marketing Events/
Samsung Galaxy and Samsung Wave Mobile Phones Presentation in the Very Heart of Russia!
When: 22.07.10
Where: The Gum, Banquet Hall
Samsung Galaxy and Samsung Wave Mobile Phones Presentation in the Very Heart of Russia!
Task
TO WORK OUT A CONCEPT EMPHASIZING QUALITIES AND SPECIFICATIONS OF SAMSUNG GALAXY AND SAMSUNG WAVE.
To create a strong informational occasion attracting the media.
Number of guests: 200
Concept
SAMSUNG: BASKET OF WISHES.
The idea that Samsung phones help to realize one’s wishes became the concept of the event. The main peculiarity of the event was the testing of the new models by editors-in-chief of world leading magazines and famous bloggers.
Details
EDITORS-IN-CHIEF. BLOGGERS. REAL EXPERIENCE.
To demonstrate advantages and innovative solutions of the new mobile phones, a special video report was filmed and showed during the presentation. In it popular magazine editors-in-chief spoke about their impression after using these mobile phones during a week. Well known radio host and blogger Sergei Stillavin and editors-in-chief of popular magazines such as Daria Veledeeva (Harper's Bazaar), Ilya Bezygly (MAXIM), Sergei Apresov (Popular Mechanics) and Alexander Grek (National Geographic) took part In the presentation.
