Where: 16 cities in Russia
TO ORGANIZE A ROAD SHOW IN TULA, VORONEZH, MOSCOW, SMOLENSK, ST. PETERSBURG, ROSTOV, NIZHNY NOVGOROD, IVANOVO, STAVROPOL, KAZAN, NOVOSIBIRSK, YEKATERINBURG, KRASNOYARSK, SAMARA, SURGUT, PERM AIMING AT HOLDING OF PRESENTATIONS INFORMING ABOUT SEVERAL ALTERNATIONS IN MOYA SEMYA BRAND.
To connect the presentation and trainings on the brand's renewal with the 2014 Olympic Games.
To organize a training of sales teams on the subject of a new range of Moya Semya juices in a renovated package.
To hold a juice tasting.
Number of guests: 1253
JUICY VICTORIES OF NIDAN.
This year Nidan Juices became a member of the big Coca-Cola family. The first brand that underwent positive changes was Moya Semya. The design of package was changed, new tastes that don't have analogs at the market appeared. Now the Nidan team is ready for new juicy victories. And SSHIKOM helped Nidan Juices to held a large-scale road show in 16 cities of Russia.
TASTING. MOTIVATING VIDEOS. DESIGN.
Within the framework of presentations motivating videos were shown to the guests; they told about the main changes in the brand using sports images. In design of the area were used such instruments as visualization and associations on the subject of fruit-vegetables-sport. Juice tasting was hold in the format of a vote.