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Organization of marketing and corporative
events
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+7 (495) 221-76-37
Client: Lactalis
When: 13.01.12
Where: Holiday Inn Sokolniki

Let's Taste!

Task

TO ORGANIZE A BRIGHT AND MEMORABLE EVENT FOR THE EMPLOYEES.

To create a light and cheerful atmosphere of the event.

To mention slightly the geography of Lactalis in the concept.

Number of guests: 300

Concept

DELICIOUS PIECE OF WORLD.

“Delicious Piece of World" - this was the tasty name of Lactalis holiday night. The symbol of the night was the head of cheese which embodied the Earth divided into five parts - five countries. Lactalis has a wide trading network all over the world. That is why the concept was based on the idea of "tasting" different countries where the company's offices successfully work and develop. We invited the guests to a journey around France, USA, Japan, Brazil and Russia. The guests had a chance to "taste" all these countries: to degust national cocktails, try on traditional costumes, plunge into various cultures.

Details

DANCE HEADS. COSTUME PHOTO STUDIO. BRAZILIAN SHOW.

Several days before the event the employees prepared creative performances based on the culture of each country. It was important not only to demonstrate a personal view of the countries, but also to let the colleagues see the "artists" in an unusual light. Popular artists performed during the night: actors of Notre Dame de Paris (represented France), accordionists from Accordeonova (Russia), Japan drummers Wa-On (Japan), dancers of a Brazilian show (Brazil), Chicago show ballet (USA). Toronto cover band created the atmosphere of the New Year's eve.

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