When: 31.03-06.04.12
Where: Tehnomoll "Gorbushkin Yard"
The opening of mono-store for Samsung in Gorbushka
Task
TO SUPPORT THE STORE OPENING,
to provide high attendence. To create word-of-mouth advertising.
Concept
OUR OPENING IS A REAL GIFT FOR YOU
2 weeks before the opening, on weekends the promotional and advertising campaign took place in the techno-mall and all visitors were informed not only about the opening, but also about gifts everyone could get from Samsung company. The grand opening of the store was attended by Chang Sung Ho, the President of the of Samsung Electronics CIS headquarters, and Choi Sin Sik, Vice President, Head of IT departments and mobile devices, Samsung Electronics Rus.
Details
"HAPPY HOUR". A GIFT T-SHIRT WITH YOUR PORTRAIT
On 24, 25 and 30 of March the pre-promotional campaign with the distribution of promotional leaflets was organized. During the opening days, all customers received a t-shirt GalaxyNote with their portraits. Also, the first visitors to the new store became the happy owners of various models of MP3-player from Samsung. "Happy" became also the customers who visited shop within 14 to 15 o’clock of April 31 - making a purchase on 10 thousand rubles, a participant of the promo action received a gift: microsystem Samsung MM-D530D or MP3-player Samsung YP-R2CB/XER.
