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Organization of marketing and corporative
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Disco-night discounts in European Shopping Center
Client: European Shopping Center
When: 12-13.10.12
Where: European Shopping Center

Disco-night discounts in European Shopping Center

Task

ORGANIZE BRIGHT AND MEMORABLE EVENT,

which attracts the attention of potential buyers. Think up and implement unusual areas of entertainment for customers.

Organize video and photo records of the event.

Number of guests: 120 000

Concept

SHOPPING CENTER EUROPEAN JOINTLY WITH COSMOPOLITAN MAGAZINE

organized Shopping Night - unprecedented discounts in Disco style. That night crazy discounts, amazing entertainment and stunning drive - DJs Love Radio Mazhara Olga and Ruslan Polyansky, - were waiting for customers. All night long the latest news from popular brands were shown, incendiary sets from fashionable DJs sounded and Go-go girls danced for Disco Night buyers.

Details

DISCO-THEME SUPPORTED SPECIAL ENTERTAINMENT ZONE.

Those, who bought a one-color T-shirt could immediately decorate it with author's drawing, and the owner of usual jeans could turn them into a fashion-torn article of clothing. During all the night there were local stars on the stage. You could get fashion tips from chief editor of Cosmopolitan Shopping Alice Radlova totally free. An event Love Angels was your chance to get a trip to Egypt for two. And the grand prize of Shopping Night was "Shopping with a Star" and photo shoot in the magazine Cosmopolitan Shopping.

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