INCREASE ATTENTION TO SOLUTIONS AND PRODUCTS,

presented at the booth of "Saint-Gobain". Attract maximum number of visitors to the stand. Invent and develop unique interactive areas.

Number of guests: 40 000

COMPANY "SAINT-GOBAIN" CONSIDERED TO BE THE FLAGSHIP

of construction business, guiding the development of the whole industry. This idea was reflected in the concept of building the "Saint-Gobain" stand. The company's stand was made in the form of a ship. All promotional activities were supported by the marine theme. Promo girls were dressed in adorable dresses in a nautical theme, with a jack and berets, and performed flash mobs using semaphore alphabet. An interactive diagram of the stand had been created to help visitors to navigate in the sea of solutions "Saint-Gobain".

ESPECIALLY FOR THE EXHIBITION HAS BEEN CREATED

an interactive app with touch-navigation and games about its` products. The basis had been taken from the popular game "Just you wait!". In the role of the wolf appeared worker, eggs were replaced with a mixture of bags for stacking tiles. Another activity was the photo-quest, after having it visitors could instantly send pictures to their e-mail. But not only virtual gifts were prepared. Everyone had an opportunity to produce a memorable coin and take it home.