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"Day of the Earth"
Client: Moscow Government
When: 22.04.17
Where: The Pokrovskoye-Steshnevo Nature Park

"Day of the Earth"

Task

ORGANIZE INTERNATIONAL "DAY OF THE EARTH"

Tell why it is important to protect trees, ponds, air, soil, animals and  plants; encourage people to respect nature and show the benefits of responsible attitude.

Number of guests: 2025

Concept

2017 WAS DECLARED THE YEAR OF ECOLOGY IN RUSSIA

One tree gives off each day oxygen enough for three people. At the event visitors made positive contribution to environment, planting trees, cleaning and sorting garbage. Truth does not get old: want to change the world – start with yourself.

Details

PHOTO QUEST WAS THE HIGHLIGHT OF THE EVENT

We set animal signs throughout the park so that participants had to find all of them and take a selfie with each at the background. Winner got a special reward: a pedometer. Also visitors made feeders, drawings, crafts and listened to lectures about ecology.

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