Marketing Events/
Climatic Forces' Day in Association Japanese Air Conditioners - Best Dealers Get Together under Association Flag!
When: 26.02.11
Where: The Yahonty Hotel
Climatic Forces' Day in Association Japanese Air Conditioners - Best Dealers Get Together under Association Flag!
Task
TO WORK OUT A CONCEPT EXPRESSING THE BRAND VALUES.
To present the company's production to dealers within General brand's promotion.
To organize a high status event including a conference, an award presentation ceremony and an entertaining program.
Number of Guests: 200
Concept
CLIMATIC FORCES` DAY - MILITARY STYLE EVENT.
Within the military style event conference was organized and new models of climatic equipment were presented. The participants the event were managers and owners of climatic companies from Russia, Japan and China.
Details
"GENERAL OF THE YEAR" AWARD AND SOLEMN VOLLEYS IN HONOR OF WINNERS.
Besides the business part, in the evening a gala dinner was organized for the guests. At the dinner the best dealers received "General of the Year" Award of Honor and could enjoy well-deserved credit in the atmosphere of a luxurious dinner and a friendly army party.