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The Night of the AD Eaters - Cult Commercials and Samsung Top Models!
Client: Samsung
When: 22.04.11
Where: The October Cinema

The Night of the AD Eaters - Cult Commercials and Samsung Top Models!

Task

TO PRESENT THE NEW LAPTOP LINE WITHIN THE FRAMEWORK OF UNUSUAL EVENTS OF THE SEASON.

To organize an area for commercial watching and a show room for Samsung 9 laptop advantages demonstrating.

Number of guests: 2000

Concept

TREND LAPTOPS FOR TREND CREATORS.

The Night of the AD Eaters is an event visited by media business professionals, trendsetters and best commercial authors. The new Samsung laptop line caters for the customers choosing innovative and trend technological solutions. That's why Samsung zone, organized at the event, was one of the most popular and visited by guests.
    

Details

INTERNET COMMUNICATION AND WINNERS` VIDEO TRANSLATION.

Within the framework of the zone work was organized an area for watching commercials on the new Samsung 9 laptops. The company's representatives' consultations on advantages and specifications of the product were held. In Samsung area the guests also had a chance to share their impressions of the event by means of an Internet line. A lottery was also held; the main prize was a new laptop.
 

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